Ultimate Direction

In 1985, the world's first hydration pack was invented. And bottle waist bags and bottle hand straps are the first in the world. Since then, he has created numerous innovation and established a modern hydration pack.

More than 30 years ago, he created the concept of "the best to transport water" and expanded and trolls the market. And produced a hydration pack specializing in women for the first time.

In UD, athletes are involved in product design for athletes themselves, and the ultimate gears are created after the world's top -level runners have been exploring "what is the best gear?"